GEO Resource Hub

Practical guides on
AI search visibility

Generative Engine Optimization is not yet another rebrand of SEO tips. These guides cover the technical and strategic differences that actually determine whether AI engines can find, read, and cite your site.

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What is GEO?

GEO (Generative Engine Optimization) is the six-signal framework that determines your site's visibility to AI-powered search engines. Understand the pipeline before optimizing anything.

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All guides

Technical robots.txt for AI Bots: The Complete 2025 Guide Which user agents handle citations for ChatGPT, Claude, Perplexity, Gemini, and Copilot — and the exact configuration that blocks them. Technical Guide  ·  11 min read Deep Dive How AI Citations Actually Work The retrieval-augmented generation pipeline behind ChatGPT, Perplexity, Claude, and Gemini answers — and what drives which sources get cited. Deep Dive  ·  10 min read Technical Structured Data for AI Visibility Which schema.org types AI engines prioritize, how to implement them in JSON-LD, and the common mistakes that reduce citation confidence. Technical Guide  ·  9 min read Technical What is llms.txt? The plain-text file that gives AI systems a structured overview of your site's content and intent. Format, examples, and whether it actually matters. Technical Guide  ·  7 min read Concept What is GEO (Generative Engine Optimization)? The six signals — access, readability, structured data, authority, extractability, and freshness — that determine your AI search visibility score. Concept  ·  9 min read

GEO glossary

Definitions for OAI-SearchBot, Claude-SearchBot, RAG, llms.txt, entity signals, and 40+ other terms used in AI search optimization.

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